More often than not, I prefer looking for the why.
Looking for the what is simple.
Looking for the why is not as easy but I think it's more effective. More often than not, you will find it in the history. But on occasion, you'll find it in the physical. If neither, you may need to go searching (in the gym, on the pitch, on the track, etc). But you need to go and look for it.
Because in looking for the why you may find the what.
It's rarely ever the other way around.