|
Learn what exists. Learn what works. Learn what matters. Whether it’s:
This is the process. First, we learn what exists. What’s out there. Sometimes we may create. Or at least think we create. Then, through trial and error, we figure out what actually works. Finally, we figure out what matters. Because what’s out there isn’t necessarily effective. And what’s effective isn’t necessarily relevant. An invention becomes an innovation only when people adopt it and change behaviour. If nobody adopts an invention, uses it, or changes because of it, it may still be an invention. But it isn’t innovation.
It’s just an invention. With little point. Trial and error. Lateralizations and Regressions. If we’re working with intent, we too may “come up” with different iterations and variations. Some will work. Some won’t. And some of those that do work, don’t matter. But after we learn what works and what doesn’t, over time we learn what matters. Eventually. After being in the trenches. In due time. And we learn that it’s dependent on the person in front of us, the problem in front of us, and the environment in front of us. The goal isn’t to invent or incorporate. It’s to expose ourselves to what exists, to experience what works, and ultimately, to know what matters and when. Comments are closed.
|